Newsletter configuration

Shopware does not have a built-in function to send newsletters. Instead, Shopware offers a simple module that allows you to easily transfer recipients via an interface. The big advantage of this is that you can choose which tool you want to use to send your newsletters. In our store you will find a variety of extensions with which you can, for example, create and send more complex newsletter campaigns. In the Shopware administration, however, you can always view and easily edit your newsletter recipients in a list.

Activating the Double-Opt-In for the newsletter registration

Navigate to Settings > Newsletter.

• Sales Channel (1): Here, you can select the desired sales channel or make settings directly for all sales channels.

• Subscription url (2): In this field, you define the registration URL used to confirm the newsletter subscription.

• Double Opt-In (3): Here, you can activate the Double Opt-In procedure.

• Double Opt-In for registered customers (4): With this option, you can also activate the Double Opt-In procedure for your registered customers.

• Double Opt-In Domain (5): Here, you can enter the domain for the Double Opt-In. If you leave this field empty, the domain of the sales channel will be used.

If double opt-in is activated, the recipient receives an email with an activation link. This link is always valid.

Email recipients

In the E-mail Recipients section, you can enter internal email addresses that are to receive the corresponding mail template.

Customers only receive the set email templates if no email recipients are stored.

How do I create a newsletter link?

Usually, customers can register for the newsletter in the customer account of your store. However, you can also create a link in the footer menu or in the service menu, for example, which customers can use to register for the newsletter.

Creating a registration form

To offer the customer a registration for the newsletter you first need the registration form. The form is provided in the Shopping experiences. 
To set this up open the Shopware Admin menu item Content >Shopping Experiences and create a new layout. On the next page, select Shoppage and select the design full width. 
Then you can add a new block to the empty store page by the plus symbol on the right side. Select the form block here and drag and drop it onto the empty store page. 
To change the form into a newsletter form click once on the form and select the cogwheel in the upper right corner. In the Content area you can now change the form type to Newsletter. 
Finally you can save the experience.

Setup of the footer or service menu

We recommend to create a separate link in the footer or service menu for the newsletter registration. If you don't allready have a service menu or a footer menu in your store, here we will show you how to create these menus.

Newsletter menu item

After creating  a service menu and a shopping experiences that contains a newsletter form, it is important to link this form in the service menu. 
To do this, open the Catalogues > Categories section and create a new category within your service menu category tree. After you have set the category to active in the category configuration switch to the tab Layout. Here you can now assign the previously created experience world to the category, in which the form is located. 
Since you have added the category to the service menu, the link to the newsletter will now be displayed in your storefront within the service menu.