In the basic information in the admin under Settings > Basic information you can store relevant data for your respective sales channels. The settings can be defined globally or per sales channel.
Here you can first select the desired sales channel (1) for the settings of the following basic information. Then you can define the shop name (2) of your shop and enter the shop operator's e-mail address (3). You also have the option of activating the shop as a family-friendly shop (4). If you activate this option, the meta tag "isFamilyFriendly" will be set for search engines.
The meta tag "family-friendly" is stored for search engines in order to filter out certain contents, which may not be suitable for everyone.
Under shop pages you can define the shop page layout for your shop(s) for some areas within the modal windows in your storefront.
This includes the following areas:
How to create the different shop page layouts is explained in the wiki article of Shopping Experiences.