Shopware Analytics
To utilize the Shopware Analytics extension, it is necessary to share your data. By providing us with your data, you assist us in enhancing our platform and developing new features and services. This enables us to actively improve our services using advanced technologies such as machine learning and specialised pattern recognition. The analysis of this data propels the continuous development of our product and promotes data-driven services for business success.
The Shopware Analytics extension expands the analysis options of your shop. Once you have installed the extension, you will find the new analyses in the Dashboard > Statistics menu.
To use this service, it is necessary that you to grant Shopware access to your data so that we can analyse orders, customers, payments, etc.
In the top right-hand corner, you can select the time period (1) you would like to analyse.
There are fixed selection options such as yesterday, the last 6 months, the current year or you can specify a time period that you would like to view.
You can also specify further filter conditions under Filter (2).
You can restrict the selection of data for the statistics to specific sales channels, countries or customer groups.
Total sales
This statistic shows you the total value of your orders for the evaluation period.
The report uses gross sales with status paid but without any fees or deductions .
Hover the mouse pointer over the info button to obtain additional information on this report.
Via the context menu ... this action is available to you:
Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.
Orders
In this analysis you can see the development of the number of orders. For example, you can see when the most orders are placed in your shop. The Y-axis shows you the number of orders, the X-axis gives you information about the time frame.
Hover the mouse pointer over the info button to obtain additional information on this report.
Via the context menu ... this action is available to you:
Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.
Average order value
The analysis periodically determines the average order value of all orders received during this period. The Y-axis shows you the average order value in your currency, while the X-axis gives you information for the time frame.
Displays the quotient of gross sales divided by the total count of orders. Discounts, fees, and shipping cost are not taken into account.
Hover the mouse pointer over the info button to obtain additional information on this report.
Via the context menu ... this action is available to you:
Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.
Payment methods
In this report, you can see which payment methods are used in your shop and in what proportion.
Hover the mouse pointer over the info button to obtain additional information on this report.
Customers
Track the development of the total number of your customers with this report. The Y-axis shows you the total number of customers, while the X-axis gives you information for the time frame.
Hover the mouse pointer over the info button to obtain additional information on this report.
Via the context menu ... this action is available to you:
Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.
New Customers
Use this analysis to find out which customer growth you had on which day in absolute figures. The Y-axis displays the total number of new customers, while the X-axis gives you information for the time frame.
Hover the mouse pointer over the info button to obtain additional information on this report.
Via the context menu ... this action is available to you:
Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.