Copilot is a chat-based AI assistant designed to help you manage your store effectively. It helps you find answers to questions about Shopware features, setup, or best practices exactly when you need them. Whether you are configuring your store, developing plugins, or exploring new features, the assistant offers guidance and support in solving problems.
With the Copilot, you can clarify questions about your shop's basic configuration directly in the Shopware admin.

Click the three stars (1) button to open the Copilot. This appears on the right-hand side of your admin dashboard and allows you to interact directly with the Copilot. Select one of the suggested questions (2) or enter your question or instruction in the text field (3).
Once you have sent your question, you will get an answer quickly in chat format.
This may look like this, for example:


You can view your previous conversations in Copilot. Click on the icon (1) with the clock and the circular arrow to open the chat history and view your previous Copilot conversations.
In the Chat History section (2), you will find a list of your previous Copilot conversations. Click on an entry to open the corresponding chat and continue working on it. You can delete all chats via the context menu in the chat history (3). You can delete an individual chat via the context menu (4) next to an entry.
The chat history is user-specific and visible only to you.
For this service, a limited number of free requests is available to you per month. Once this quota has been exhausted, an active Shopware Intelligence+ subscription is required for additional requests.
With the Data Insights you can retrieve all your data to supercharge your decisions. Ask Copilot data-related questions about your customers, orders, or your shop performance and get answers in the form of numbers and graphs.
Example prompts/questions:
“What was my turnover last month?”
“Show me a graph of our newsletter registrations of last year.”
“Give me a list of the top 10 bestseller of last year.”
Highlight key features:
Text, table or graph output
CSV export
Open sidebar full screen view to explore larger data chunks
This may look like this, for example:

Data security: Copilot does not process any PII (personally identifiable Information).When a user asks e.g. “What is the adress of my top 5 customers?” Copilot is not able to respond.
Note: For shops with exceptionally large datasets (e.g., tens of thousands of products or millions of customers and orders), activating data-intensive skills such as Data Insights may temporarily impact performance in the administration area. As this depends on the individual shop setup and data volume, it cannot always be fully avoided.
If you experience slowdowns, you can disable Data Insights using the global switch in the Copilot context menu to continue using just the basic Copilot functionalities smoothly.
Note: This feature is currently in beta status.
The range of functions is still limited in this version and may be expanded in future updates. Its behaviour and scope may still change.
We look forward to your feedback, which will enable us to continue developing the function in a targeted manner.
With Agentic, the Copilot can perform tasks on your behalf and support you with recurring or time-consuming activities in the admin.
You can already use it to perform various tasks, such as creating discount campaigns, setting up flows, or updating products in bulk.
The following screenshot shows how the Copilot prepares a change and presents it for approval:
Request in chat (1): You enter an instruction (e.g., increasing the price of a product).
Draft: The Copilot creates a draft of the change and shows an overview of the affected values (e.g., old and new prices in a table).
Affected data: Below the table, you can see which product and which data will be changed, as well as the type of operation.
Status note & decision (2): A message indicates that the change is pending and will only be applied after approval. You can either reject or approve the change.

After clicking "Approve", you will see a confirmation of your approval, including a timestamp. The system will then indicate that the change has been successfully applied.

If you click "Reject", you will also receive corresponding feedback from the Copilot.

In the activity history, you can view all previous requests and actions.

Overview: The list shows your recent requests, grouped chronologically by date.
Entries: Each entry contains your original request and the time it was executed.
Actions: For each entry, you can see how many read operations were performed and whether any changes were made.
Filter & search: Use the search bar and time filter to narrow down the history.
This allows you to track which actions the Copilot has performed on your behalf at any time.
These features are based on Data Insights. If Data Insights is disabled, the agentic functions will not be available.
For this service, a limited number of free requests is available to you per month. Once this quota has been exhausted, an active Shopware Intelligence+ subscription is required for additional requests.
Changes to the live system are only applied after your explicit confirmation.
All activities are logged. You can view your own activities, while administrators have access to the full logs.
Executed actions cannot be reverted.
The Copilot uses up-to-date content from all official Shopware documentation sources. Queries are sent to an external AI provider (currently based in Europe), which generates answers on this basis.

The AI provider does NOT have access to the shop.
The AI provider does not use the data entered to train its AI model.
The assistant requests read access to limited shop data (e.g. plugin status, system version, licence information) to personalise responses.
Shopware collects user requests to improve the assistant and the overall Shopware product experience.
Do not enter any sensitive data (e.g. name, bank details)
Answers may be incorrect or inaccurate
The chat history is deleted when the browser window is refreshed or closed
Response times vary depending on the complexity of the question
Only administrators have initial access
Additional users can be activated via Settings > System > Users & permissions > Roles
In the role, the Manage extensions (1) switch must be activated under Additional permissions so that the Apps > SwagCopilot (2) area becomes visible and can be activated

Authorisations are managed transparently via the Shopware Service Registry. Copilot was developed to focus on data protection, control and a clear value proposition.
On the new Shopware AI feature page, you can find out how our Copilot is embedded in Shopware's comprehensive AI strategy and which Agentic Commerce concepts are behind it.