Customer groups

In eCommerce, customer groups provide an essential means of classifying, managing and targeting customers. Business partners, for example, respond to different advertising and prices than end users.

With the customer group functions in Shopware, you are able to accurately reflect the diversity of your customers. Additionally, you may choose whether you wish the gross or net prices to be displayed, as well as set different percentage discounts for each group.

With every item in your inventory, you can determine which customer groups it is displayed for. This can be useful when, for example, you offer items both individually and in cases, or when legal or age restrictions apply.

Of course, customer groups also allow customized newsletters to be sent to each group individually.

The customer group "EK" is a system customer group. This may not be changed or deleted!
Customer group abbreviations must never contain spaces or special characters. This could cause massive problems in the database! The customer group abbreviation may be max. 5 characters long.

The Customer groups window is divided into two work areas. On the left, groups may be added or deleted. Clicking on the corresponding pencil icons for each group opens a window pane on the right which allows the group to be edited.

Gross and net prices

By checking the box next to Change default price to gross, Shopware will assume that all prices entered are gross, rather than net.

Shopware saves the net prices in the data base. Please note that entered gross prices will be converted into net prices. The calculation basis of Shopware will always be the standard tax rate. Additional countries with deviating tax rates in the basic settings cannot be taken into consideration.

Gross price displayed in frontend determines whether gross prices, instead of net prices, are displayed to the selected customer group.

Global discounts and minimum order values

The discount mode grants the customer group a percentage discount on all items. When the Discount box is checked, a field appears in which you can enter the amount of discount (in %) you wish to offer.

The minimum order value is absolute and serves as a threshold value for allowing orders to be completed.

The item price cannot be entered separately for customer groups where the discount mode has been activated. Therefore, you should not enable this option for the main customer group of stores and subshops.

Order surcharge

The surcharge on orders is entered in this field for the case that the minium order value has not been reached.

Discount mode

Similar to a price scale, you are able to enter as many discounts as you wish. These are clearly displayed in a table. The respective percentage discount depends on the actual value of the shopping cart.