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Sales channel

The sales channels offer you the possibility to connect different sales channels via a shop system. This can be the classic storefront on the one hand. But it is also possible to transfer data to comparison portals (e.g. billiger.de or Google Shopping) or to integrate social shopping (e.g. Instagram).

Overview

In the menu of the Shopware Administration you will find the item Sales Channel. You can click on the plus symbol to create a new sales channel. Already created sales channels are displayed below the point Sales Channels and can be edited by clicking on them.

Add a sales channel

To create a new sales channel, click the plus symbol next to the menu point Sales Channel.

In the pop-up window, you can choose whether you want to create a new Sales Channel with HTML storefront or a headless sales channel that only provides an API interface. You can also create a product comparison here. This is used to export your products to comparison portals and marketplaces. Further information about this function is available here.

General settings

Name (1): This is the name of the sales channel. It is used internally at all places where you can store settings for this sales channel.
Entry point main navigation (2): This is where the main navigation begins. In the standard Responsive Theme, the main categories correspond to the level below the category selected here.
Navigation Levels (3): Enter the number of levels to be displayed below the currently selected level in the main navigation. The maximum possible number of levels depends on the theme used.
Entry point footer Navigation (4): Enter the start category for the Footer Navigation here. In the Standard Responsive Theme, the level below this selected category contains the footer navigation items and the level below contains the clickable menu items.
Entry point service Navigation (5): Here you specify the level at which the Service Navigation should start. In the standard Responsive Theme this category is displayed in the upper right corner.
Customer group (6): Enter the standard customer group of your sales channel here. New customers and unannounced visitors are assigned to this customer group.
Countries (7): Indicate which countries should be available in your sales channel and select a default country.
Languages (8): Indicate here which languages should be available in your sales channel and select a default language.

Payment and shipping

Payment methods (1): Specify here which payment methods should be available in your sales channel and select a default payment method. You can edit the available payment methods under Settings > Payment methods.
Shipping methods (2): Specify here which shipping methods should be available in your sales channel and choose a default shipping method. You can edit the available shipping methods under Settings > Shipping methods.
Currencies (3): Specify which currencies should be available in your sales channel and select a default currency. You can edit the available currencies under Settings > currencies.
Tax calculation (4): Establish how taxes should be calculated for orders in this sales channel.
An example to illustrate the different calculations:

Line by line (horizontal) calculation
Net
Quantity VAT rate Net Gross Net total plus vat Gross total
5 7 1,49 - 5*1,49 plus vat 7,45+0,52
7,45 0,52 7,97

Gross
Quantity VAT rate Net Gross Net total plus vat Gross total
5 7 - 1,59 7,95/1,07 7,95-7,43 5*1,59
7,43 0,52 7,95
Column by column (vertical) calculation
Net
Quantity VAT rate Net Gross plus vat Net total plus vat Gross total
5 7 1,49 1,59 0,10 5*1,49 5*0,10 7,45+0,50
7,45 0,50 7,95

Gross
Quantity VAT rate Net Gross plus vat Net total incl. vat Gross total
5 7 1,49 1,59 0,10 7,95-0,50 5*0,10 5*1,59
7,45 0,50 7,95

Quantity	VAT rate	Net	Gross	Net total	plus vat	Gross total
5	7	1,49	-	5*1,49	plus vat	7,45+0,52
				7,45	0,52	7,97

Quantity	VAT rate	Net	Gross	Net total	plus vat	Gross total
5	7	-	1,59	7,95/1,07	7,95-7,43	5*1,59
				7,43	0,52	7,95

Quantity	VAT rate	Net	Gross	plus vat	Net total	plus vat	Gross total
5	7	1,49	1,59	0,10	5*1,49	5*0,10	7,45+0,50
					7,45	0,50	7,95

Quantity	VAT rate	Net	Gross	plus vat	Net total	incl. vat	Gross total
5	7	1,49	1,59	0,10	7,95-0,50	5*0,10	5*1,59
					7,45	0,50	7,95

Hreflang

The Hreflang metatag is important if there are several language versions of your shop. The tag is used to clearly assign the content to the respective language. It prevents Google from classifying multiple language versions of your shop as duplicate content.

After you have activated the option, all your domains are displayed in the drop-down menu. Then select the default domain here, which will serve as a fallback for all languages.

Domain

Please note that a self-hosted version differs from a cloud version in the domain settings.

Self-hosted instance

Under the item Domain you can create several domains for your sales channel, each with its own virtual URL, language, currency and snippet set.
This is necessary if way you can create multiple language shops for one shop.

You can open the window for creating an additional URL by clicking the button Add Domain (1).

It is recommended that the domain be deposited with only one internet communication protocol (https:// or http://), otherwise duplicate content may be created.

Cloud Instance

In a cloud instance, a URL is already stored in the standard system. This is generated automatically when the instance is created.
If you want to use your own, individual domain, you can do this by clicking the button Add domain (1).
The prerequisite for this is that you have already added your own domain under Settings > System > Domains. Alternatively, you can reach the corresponding menu by clicking on the link Set up individual domain (2).

Information on how to set up your own domain can be found here

A server-side forwarding ensures that the connection is always established via https://.