Shopware Analytics

To utilize the Shopware Analytics extension, it is necessary to share your data. By providing us with your data, you assist us in enhancing our platform and developing new features and services. This enables us to actively improve our services using advanced technologies such as machine learning and specialised pattern recognition. The analysis of this data propels the continuous development of our product and promotes data-driven services for business success.

The Shopware Analytics extension expands the analysis options of your shop. Once you have installed the extension, you will find the new analyses in the Dashboard > Statistics menu.

To use this service, it is necessary that you to grant Shopware access to your data so that we can analyse orders, customers, payments, etc. 

Some data calculations are currently taking place on your system. You should therefore be aware that large amounts of data can have an impact on system performance.

In the top right-hand corner, you can select the time period (1) you would like to analyse.

There are fixed selection options such as yesterday, the last 6 months, the current year or you can specify a time period that you would like to view.

You can also specify further filter conditions under Filter (2).

The following filter options are available to you:

• Sales channel: Here you can choose between the sales channels of your shop if the statistics should only be displayed for one or a selection of the existing sales channels.

• Country: In the selection field for the country, you can display certain countries to display the corresponding statistics. All countries from the country list in the admin are always available in the selection list, even if they are inactive.

• Customer group: In the filter option for the customer group, you can select one or more customer groups that are available in your shop.

• Purchased by: You can now break down the statistics by guest or registered customers.

• Order status: Here you can easily filter by order status. Multiple selection is possible.

• Payment status: This field allows you to filter by the payment status of the orders in your shop. It is possible to select several statuses at the same time
  and display the statistics for this.

• Delivery status: The statistics for the delivery status can be queried via this selection field. Here you can also select and display several statuses at the same time.

At the top right you will also find the button for the settings (3). As soon as you have clicked on the button, the setting options for the ‘Page views’ and ‘Unique visitors’ statistics appear in the window.

In Storefront data tracking (1), you can activate or deactivate the individual sales channels for these statistics. You can set up your cookie management tool in the lower section Setup guide (2) of the settings by clicking on the various buttons. As soon as you have clicked on one of the buttons, a pop-up will appear with instructions that you can easily follow. Further down in the Setup guide (2), you will find a data protection paragraph that you can insert into the data protection page of your Shopping Experience.

After you have activated or deactivated data tracking for the storefront, the cache must be emptied via Settings > System > Caches & Indices.

Total sales

This statistic shows you the total value of your orders for the evaluation period. 

The report uses gross sales with status paid but without any fees or deductions . 

Hover the mouse pointer over the info button to obtain additional information on this report. 

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.

Orders

In this analysis you can see the development of the number of orders. For example, you can see when the most orders are placed in your shop. The Y-axis shows you the number of orders, the X-axis gives you information about the time frame.

Hover the mouse pointer over the info button to obtain additional information on this report.

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.

Average order value

The analysis periodically determines the average order value of all orders received during this period. The Y-axis shows you the average order value in your currency, while the X-axis gives you information for the time frame.

Displays the quotient of gross sales divided by the total count of orders. Discounts, fees, and shipping cost are not taken into account.

Hover the mouse pointer over the info button to obtain additional information on this report.

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.

Payment methods

In this report, you can see which payment methods are used in your shop and in what proportion.

Hover the mouse pointer over the info button to obtain additional information on this report. 

Customers

Track the development of the total number of your customers with this report. The Y-axis shows you the total number of customers, while the X-axis gives you information for the time frame.

Hover the mouse pointer over the info button to obtain additional information on this report.

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.

New Customers

Use this analysis to find out which customer growth you had on which day in absolute figures. The Y-axis displays the total number of new customers, while the X-axis gives you information for the time frame.

Hover the mouse pointer over the info button to obtain additional information on this report. 

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.

Discounts and promotions

This evaluation shows you how your promotions and discounts were used by customers and how often they were activated.

Hover the mouse pointer over the info button to obtain additional information on this report.

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example

Sales by manufacturer

This analysis shows you exactly how many products were sold per manufacturer.

Hover the mouse pointer over the info button to obtain additional information on this report.

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.

With version 1.1.0, the function has also been added that you can now display the icons/logos of, for example, the shipping method, the payment method or many more in the tabular evaluations.

Sales by country

In this analysis you can see to which countries you have sold your products. You can switch between the billing address and the delivery address at the top right.

 Hover the mouse pointer over the info button to obtain additional information on this report.

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.

Product sales

With the help of this analysis, you can easily see which products have been sold in your store and how often. You also have the option of displaying all variant products individually or running them under the main product. You can change this using the button at the top right.

Hover the mouse pointer over the info button to obtain additional information on this report.

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.

Shipping methods

This analysis gives you valuable insights into which shipping methods generate the most sales. This allows you to optimise your logistics strategy to achieve maximum results.

Hover the mouse pointer over the info button to obtain additional information on this report.

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.

Page views

In the statistics on page views, all page views of a user are displayed. Users are visitors to the storefront and logged-in customers as well as registered guest users.

You can use the other filters, such as ‘by country’ or ‘by customer group’, to fine-tune the display.

As soon as the cookies for Shopware Analytics are activated by the user in the storefront, page views are recorded.

Hover the mouse pointer over the info button to obtain additional information on this report.

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.

Unique visitors

This statistic enables you to display new, unique visitors in your storefront.

As soon as the cookies for Shopware Analytics are activated by the user in the storefront, the user is recorded as a unique visitor.

This is recorded per device, i.e. if the user accesses the storefront with different devices but the same IP, a new visitor is still recorded per device. As soon as a user logs out of the guest or user account, this user is also counted as a new unique visitor.

Hover the mouse pointer over the info button to obtain additional information on this report.

Via the context menu ... this action is available to you:

• Export as CSV - Download the evaluation data as a comma-separated file (CSV), which you can use in a spreadsheet, for example.