Tags - Examples

You can use tags to store keywords in various areas (products, categories, media, customers, orders, shipping methods, newsletter recipients, landing pages).
The tags can be used for different purposes, depending on the application and requirements.

Example 1: Google Shopping products

You can store a corresponding tag for the products that you want to export to Google Shopping. This makes it easier for you to find the right products in the dynamic product group. Simply set the tag "Google Shopping" as a filter.

First create a tag (1) for the products that you want to export to Google Shopping.

Products in export feeds, such as Google Shopping, are selected via dynamic product groups. Therefore, first create a dynamic product group in which you select all products with the tag "Google Shopping". Then define the following rule: Tags | Same | Google Shopping

Example 2: Bulky goods

Tags are also useful for products that require bulky goods shipping.
If you store the keyword "bulky goods" (1) for products, you can query them using the correct rule in a shipping type.

Create or edit your shipping type "Bulky goods shipping" and store an availability rule.
In the next step, create a rule:As a condition looks like this: Item with tag | At least one | Is one of | "bulky".

Example 3: Special customers for a discount promotion

If you assign a TAG to certain customers, you can link these customers or tags to a discount promotion. This way, all customers with a certain tag automatically receive a discount defined by you.

In the first step, assign a TAG to the desired customer.

Next, under Settings > Rule Builder, create a rule that filters for customers with this TAG.

In the last step, you can now create a discount promotion (Marketing > Promotions) in which you select this last rule as the customer rule.

Example 4: Dynamic product groups based on tags

You can also use tags assigned to products within dynamic product groups (Catalogues > Dynamic product groups).

For example, if you only want to combine certain products into a dynamic group, you can assign the same TAG to these products and then create the following rule within the dynamic product groups:

In our example, all products that have the TAG Sale are combined into one group. 

This dynamic group, in turn, could be assigned to a category, for example, through which you would like to sell discounted products.

Example 5: Tags within the Flow Builder

You can use the Flow Builder (Settings > Flow Builder) to include conditions that take into account, among other things, stored TAGS for customers or products.

For example, you want to send a very special order confirmation to your premium customers who all have a stored TAG? Then simply edit the flow order placed and add a condition, which could look like this:

Depending on the TAG, an e-mail order confirmation defined by you can be sent or other actions can be carried out.

This could look like this, for example:

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