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The mask for creating a new product is thematically divided into different areas.
In this article you will learn everything about how to create a new product and what you should think about.

Please note that some features are only available after you have saved the product for the first time.

The following fields are required to be populated prior to saving:

  • Title
  • Product number
  • Tax rate
  • Price (gross and net)
  • Stock

View after saving

After the product has been saved with the required data, the further options General (1)Advanced pricing (2), Property assignment (3) and Variant generator (4) are available and can be accessed via the upper navigation bar.


General information

You can e.g. enter the product name. This name will be displayed among others in the product listing and used as a heading on the product detail page.

In the description you have the possibility to offer the customer an overview of the product.
The data stored here is displayed on the product detail page, for example.

Here you have the possibility to assign an individual product number to your product.
As a rule, this is done automatically according to your number ranges.

Here you can choose one of the already stored manufacturers from the list.
If the desired manufacturer is not listed here, you can add it under Products > Manufacturer > Add manufacturer.

Here you can define whether the product is displayed in the frontend and can be purchased.

Product promotion
This can be used, for example, to add a badge to the product in the listing so that it is more conspicuous for customers.



Here you can define basic information and set a standard price.
You can add further price details like e.g. scaled prices or deviating prices according to certain conditions under Advanced pricing.

Tax rate
Select the tax rate for the product here.

Price (gross)
Enter the gross price incl. the VAT.

Price (net)
Enter the net price without taxes.

Purchase price (gross)
If the purchase price is stored, this can be taken into account in the evaluations.

List price (gross)
You can display the RRP in the frontend via the list price, for example.
For the display to take place, it is necessary that the list price is higher than the price of the product.

List price (net)
In addition to the gross list price, you can also maintain the net list price.

The gross and net prices can be linked with the lock symbol.
When locked, if you chance one price, the other price is automatically calculated using the stored tax rate.

Purchase price (gross)
If the purchase price is stored, this can be taken into account in the reports.


Curreny dependent pricing

With the currency dependent prices you have the possibility to store your own prices for the individual currencies. In the standard system, the prices for the currency are linked to the standard price and are automatically converted using the stored factor. If you want to maintain your own prices for the currencies, you can remove the link by clicking on the chain symbol for the respective currency. Then you can fill in the fields for price and list price.


Here you can specify how often the product is currently in stock.

Available stock
The available stock indicates how much of a product is still available. This value is the stock level minus open orders.

Is closeout
If an product is marked as Is closeout here, it cannot be sold beyond the available stock.

Delivery time
In the delivery time you indicate, how long it approximately takes for the product to reach the customer.

Restock time in days
The restock time in days indicates how long it will take until a sold out item is back in stock. For items not in stock, this time is added to the delivery time.

Free shipping
If checked, the product will be shipped free of charge.

Min. order quantity
The product can't be placed in the shopping cart if the minimum order quantity is not reached.

Purchase steps
Specify the scales in which the article is to be offered.

Max. order quantity
Set a maximum order quantity for a product. This will limit the amount a customer can order of the given product per order.


Category assignment
Select here which categories the product will be assigned to.
In the frontend, you can find the product trough the category tree in the corresponding categories.

Sales channel assignment
Here you assign the product to the desired sales channels.
This allows you to determine where the products are available.

The tags allow you to store keywords for your product. These keywords can then be used within the rules, for example. If you click in the field, the keywords already stored for other products, but also for media or customers, will be displayed. To add a new word, you can simply type it into the field and confirm with Enter.


In the Media section you assign the desired media to the product, e.g. product photos.
You can also define which image should be used as a preview image, e.g. for the product listing.
You can also add new files from your computer or the Internet.

To ensure a good performance you should not use too large images here. In the Standard Responsive Theme we recommend using square1 1p1r1oduct images with a resolution of 600x600 for optimal display. In general, other resolutions are also possible.


Release date
You can use the release date to define when a product can be purchased in the shop.
If the time you have set is not yet reached, a corresponding message will be displayed on the product detail page to inform the customer when the product can be purchased.

Enter the EAN of the product.

Manufacturer number
A manufacturer-specific number can be entered here.


The meta title should not exceed 70 characters, otherwise it may get truncated in search engines and the like.

Meta description
Currently, the length of the meta description should be about 130 to 160 characters. If the description is longer than 160 characters, it may be truncated on the search results page, for example.

Additionally you can define keywords. These are currently not needed for the calculation of the rankin

Canonical Urls

In the Canonical Urls section, you can define a separate Canonical Url for each sales channel. To do this, you first select a sales channel. Afterwards the SEO Path field will show the SEO path valid for the product, which is generated according to the SEO settings. If the product is assigned to several categories, you can also define the main category.

Measures & Packaging

Width/height/length and weight
Here you can enter the measurements and weight of the product.
The information can be displayed on the product detail page, and can also be used to calculate the shipping costs.

Selling unit
The selling unit is the quantity of the product, for example 700 ml or 500 gr.

Scale unit
Select the unit of the product here. This can be piece or bottle. You can store the available units in the administration under Settings > Shop > Scale units.

Packing unit
The packaging unit indicates how the product is delivered, e.g. in a carton or bottle. This information appears in the quantity selection field of the product.

Packing unit plural
If the plural of the packaging unit differs from the singular, you can enter this additionally here. For the packaging unit "bottle" e.g. bottles. This information will be displayed in the quantity selection field at quantity >1.

Basic unit
You use the base unit to define the reference value. To achieve better comparability of prices, it is mandatory to specify the basic unit as 1 kilogram or 1 litre.

To calculate the basic price of a product, the selling unit, scale unit and basic unit are required. Please note that the basic price is only displayed separately if the basic unit differs from the sales unit.

Essential Characteristics


Custom fields

In the custom fields area, the custom field sets assigned for products are displayed.

Please note that this area is only displayed if at least one custom field set is assigned for products.

The custom fields offer you the possibility to create various additional data sets, e.g. a simple checkbox, but also the possibility to store an image or select a colour. This data can then be included in the template using variables, for example.

Further information can be found in the article Custom fields



In the Reviews section you will get an overview of the reviews given for this product. Reviews are only displayed in the storefront if you have marked them as visible. You can edit them via the context menu, which you can call up by clicking the "..." button.
You can find further information on the detailed editing of reviews here.

Advanced pricing

In the tab Extended prices you can create a price rule for each rule that you have previously created in the Rule Builder.
Here you can enter scales with individual gross and net prices. 

Property assignment

You can use the properties to assign filterable information such as size or color to the product.
This data can then be used, for example, in the product listing to limit the selection and thus provide the customer with a better overview.
In the property overview of the product you can select the desired entries from the property groups created under Catalogues > Properties and assign them to the product. Several entries can be added to the product from the individual groups.
Here you can find more information about the properties.

To assign properties to the product, first click on the "Search properties and options" bar (1), which opens a menu with the existing datasets.

In this menu all available properties are displayed on the left side, with a click on one of the properties the corresponding options are shown on the right side, which you can assign to the product with a click into the respective checkbox of the options.

Alternatively, you can search for the desired property or option in the search bar and then activate it via the checkbox.

Generating variants

The properties serve as the basis for creating the variants. Note that these do not have to be the same properties as those assigned to the product for the filters. You can open the variant module via the entry Variants in the upper navigation bar.

To create variants open the Variant Generator

In the first step choose under Select values (1) the property you want to use as a basis for the variants with a click on (2) and now the available options appear on the right side. You can now activate the options using the checkboxes for use in variant generation (3). On the left side, the number of active options (4) is displayed in the properties after assigning the options.

Before you run the generation, you can define price surcharges for individual options, which are taken into account during the generation.

You also have the opportunity to exclude certain combinations of options from variant generation.
For example, not offering a size L T-shirt in blue.

After you have made the settings, you can generate the variants via the button Generate variants.
After the variants have been created, the variant window closes automatically and the created variants are displayed in a clear table.

Now you can adjust the display of the variants in the storefront (1). You can define the order of the individual properties and assign a separate image to each variant.

Here you can determine the order of the properties (1) as well as the order of the options (2) within a property.

To assign images, you can either access the data already added in the Media section (1) or upload the desired image directly from your local computer (2).


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