Affiliate Marketing

Version

6.1.3 or newer

Table of contents

General

Use this marketing instrument to evaluate direct links from other platforms in terms of turnover. By giving partners a percentage of the turnover, you create the necessary attractiveness for placing your articles on external portals.

Affiliate marketing also gives you the opportunity to check whether customers come from a particular comparison portal or price search engines. You can see at first glance which benefits these price search engines have and which sales have been made through them. Through the targeted advertising with articles on other websites you increase the number of visitors and sales and thus the efficiency of the webshop.

First you create an individual partner URL for each partner from which customers access your shop. Then you make sure that your partners only link to you with this created URL. Customers who reach your shop via this URL will be tracked. So you can easily filter out orders and customers from the respective partner.
 

At this time it is necessary to use the combined URL (affiliate and campaign URL), using only one will not work. 

Creation of a affiliate URL

Partner URLs are not created in the Shopware 6 Admin. You create the URLs simply by setting the appropriate syntax behind your shop URL.
 

Affiliate URL

On the one hand, you have the possibility to create a separate partner URL for each partner, so that you can track which partner customers come to your shop from which partner.

To do this, you place the term ?affiliateCode= behind your shop address followed by a self-defined code.

For the code IndividualCode the address would be for example:

http://www.myshopurl.com/?affiliateCode=IndividualCode
http://www.myshopurl.com/categoryname/?affiliateCode=IndividualCode

Campaign URL

You can also create a campaign URL to filter all customers and orders that come to your shop through a specific banner or ad. 

To do this, you place the term ?campaignCode= behind your shop address followed by a self-defined code.

For the code IndividualCode the address would be for example:

http://www.myshopurl.com/?campaignCode=IndividualCode
http://www.myshopurl.com/categoryname/?campaignCode=IndividualCodee
 

Combined URL

Again, it makes sense to create both a partner code and a campaign code. In this case it is possible to combine the codes.

In this case the URL would look like the following:
http://www.myshopurl.com/?affiliateCode=MyAffiliateCode&campaignCode=MyCampaignCode
http://www.myshopurl.com/categoryname/?affiliateCode=MyAffiliateCode&campaignCode=MyCampaignCode

Codes Filtering

In the shopware administration you can see the used codes in the customer overview as well as in the order overview.

You can display the columns Affiliate Code and Campaign Code in both overviews via the context menu in the column row
 



You can also use the filter menu in the overviews to display only customers or orders with a specific code.


 

In the customer overview the respective code is only assigned to the customer if the customer registers in your shop via the created URL. Already registered customers who place an order via the URL will not be assigned a new code in the overview. 
However, the code is assigned to the order in the order overview. 

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