Affiliate Marketing

Use this marketing tool to evaluate direct links from other platforms in terms of sales. By giving partners a percentage of the sales, you create the necessary attractiveness for the placement of your articles on other portals.

Partner marketing also gives you the opportunity to check whether customers come from a particular comparison portal or a price search engine. You can see at first glance what use these price search engines have and what sales have been made through them. By advertising articles on other websites, you increase the number of visitors and sales and thus the efficiency of the webshop.

First, you create a separate partner URL with an individual code for each partner from which customers access your store. Then you make sure that your partners only link to you with this created URL.

If the customer creates an order or registers using the link created in this way, the code is stored in the order or in the customer account created and you can evaluate this later. 
 

Since the codes are stored in the database, no cookies are set for this function.

This means the individual link does not expire. The affiliate code or the campaign code is always saved during orders or registrations when the customer calls up the storeusing  the corresponding URL.

Creation of an affiliate URL

Partner URLs are not created in the Shopware 6 Admin. You create the URLs simply by setting the appropriate syntax behind your shop URL. You then give this URL to the partners who should link to your store.

Affiliate URL

On the one hand, you have the possibility to create a separate partner URL for each partner, so that you can track which partner customers come to your shop from which partner.

Currently, it is necessary to use the combined URL (partner and campaign URL). In the future, it will also be possible to use only one of the two parameters.

To do this, you place the term ?affiliateCode= behind your shop address followed by a self-defined code.

For the code IndividualCode the address would be for example:

http://www.myshopurl.com/?affiliateCode=IndividualCode
http://www.myshopurl.com/categoryname/?affiliateCode=IndividualCode

 

Campaign URL

You can also create a campaign URL to filter all customers and orders that come to your shop through a specific banner or ad. 

Currently, it is necessary to use the combined URL (partner and campaign URL). In the future, it will also be possible to use only one of the two parameters.

To do this, you place the term ?campaignCode= behind your shop address followed by a self-defined code.

For the code IndividualCode the address would be for example:

http://www.myshopurl.com/?campaignCode=IndividualCode
http://www.myshopurl.com/categoryname/?campaignCode=IndividualCodee
 

Combined URL

Again, it makes sense to create both a partner code and a campaign code. In this case it is possible to combine the codes.

In this case the URL would look like the following:
http://www.myshopurl.com/?affiliateCode=MyAffiliateCode&campaignCode=MyCampaignCode
http://www.myshopurl.com/categoryname/?affiliateCode=MyAffiliateCode&campaignCode=MyCampaignCode

Codes Filtering

In the shopware administration you can see the used codes in the customer overview as well as in the order overview.

You can display the columns Affiliate Code and Campaign Code in both overviews via the context menu in the column row


You can also use the filter menu in the overviews to display only customers or orders with a specific code.

In the customer overview the respective code is only assigned to the customer if the customer registers in your shop via the created URL. Already registered customers who place an order via the URL will not be assigned a new code in the overview. 
However, the code is assigned to the order in the order overview. 

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