We provide Partners with intensive support in convincing potential customers to use Shopware. By registering a deal, you give us the signal that you are already in contact with a potential customer. After registering a deal, we will contact you (not the potential customer) to clarify further details.
Registering a Deal as a partner has multiple deal-related benefits:
For you as a partner, registering a deal bring further valuable benefits, according to the partner programme*:
* Details on the Partner Programme can be found on the Shopware Integration Partner Agreement.
Log in to your Partner Account. You can register a new Deal under Partner > Deals. Please enter all the requested information in the registration form. The more information, the better.
As soon as the Deal qualifies according to the ChAMP criteria, it can become a concrete sales opportunity and the Deal Registration will be added to your Partner Account. After the Deal has been successfully registered, our sales team will contact you to help you convince the potential customer.
If a merchant, retailer or brand is a potential Shopware customer, we are talking about a Deal. Retailers who actively use Shopware are Shopware Customers. In your partner account, you can add your existing customer projects as references to display them on your partner profile on shopware.com. If necessary, your references can also be promoted via the Shopware marketing channels.
ChAMP stands for “Challenges”, “Authority”, “Money” and “Priority”. For each criterion, there are helpful questions that help to fully qualify the Deal.
Challenges: By asking about the challenges of a potential customer, we can offer suitable and concrete solutions.
Questions:
• What current challenges is the company facing and why now? What will happen if this situation is not resolved?
• What will be the biggest challenge in introducing Shopware and how can we solve it?
You can find common challenges below.
Authority: Identify right at the start who the right person is for a successful sales process and therefore needs to be convinced. These are usually decision-making roles or people close to these.
Questions:
• How are (technical/commercial) decisions usually made in the company?
• Who is the responsible decision-maker, and which people have a significant influence on them?
Money: Find out what investment budget and scope is available, and what expectations are placed on the project. However, do not start your qualification interview with the topic of budget. It can be easier to approach this topic slowly and after the others.
Questions:
• Has a specific project budget already been set?
• What services are expected to be included?
• Into which project and budget phases should the project be divided (MVP, POC or other gradual implementations, or a full-scale project)?
Priority: Record a precise timetable for the project, also in the context of "Money". This will allow us to relate the feasibility and urgency of the "Challenges" and find out the priority of the actual project.
Questions:
• What is the deadline and what project stages are planned, and why? When should the go-live take place?
What other dependencies and influences are there in the project (e.g. other service providers, systems, processes in the company)?
Challenge | Functional Benefits and Features | Solution |
Complete Ownership (Self hosted) | Reduction of system complexity and dependence on third parties. In-house developments or legacy systems can be connected. Accordingly, companies can often reduce costs (total cost of ownership). | Shopware Rise, Evolve oder Beyond als Self-Hosted-Variante |
Reduction of DevOps (PaaS) | Suitable for companies that are involved in the software development of e-commerce functions themselves and require a fast release cycle and a toolset for easily setting up development environments for multiple functions. | Shopware Rise, Evolve oder Beyond als PaaS-Variante |
Elimination of DevOps (SaaS) | Suitable for companies that no longer require high levels of system complexity or want to enrich the functions of standard software or add extensions, and at the same time do not want to have their own hosting. | Shopware Rise, Evolve oder Beyond als SaaS-Variante |
No Code Automation | Streamline business processes by automating everyday workflows. - Flow Builder features - Rule Builder features - Custom products | Shopware Rise, Evolve oder Beyond (je nach spezifischen Anforderungen) |
Omnichannel Commerce | Simplified business processes through centralized sales and communication channels. - Integrated marketing tools - Modular expandability - Social commerce integrations - Returns management | Shopware Rise, Evolve oder Beyond (je nach spezifischen Anforderungen) |
Growth Optimization | Methods that enable the customer to grow their business on their own. - Internationalization tool - Global payment options - Shopware global partner network - Product support | Shopware Rise, Evolve oder Beyond als Self-Hosted, SaaS oder PaaS Variante |
Combined Business Models (B2B/B2C) | Seamlessly convert your business to B2B offerings. - Full flexibility of the business model composer - Advanced search functions - B2B suite (quick ordering options, rights and role management, budget management) | Shopware Evolve oder Beyond (je nach spezifischen Anforderungen) |
Brand Storytelling | Support collaboration to optimize and streamline content strategy. - Shopware Publisher - CMS extensions (Quickview, Form Builder) | Shopware Evolve oder Beyond (je nach spezifischen Anforderungen) |
Optimized for Business | Increased testing, staging and storefront management capabilities for growing businesses (e.g. staging environments). | Shopware Evolve oder Beyond (je nach spezifischen Anforderungen) |
Dynamic Access | Reduce manual workload through more complex, multi-stage automation. - enhanced Flow Builder functionality - enhanced Rule Builder functionality | Shopware Evolve oder Beyond (je nach spezifischen Anforderungen) |
Full Flexibility Business Models | Advanced B2B suite tools to design advanced customer journeys for B2C, D2C, B2B and service sales models. - Subscription options - Self-service returns for customers - Guided shopping - Customer-specific pricing | Shopware Beyond |
High-Level Automation | Complex automations that match the size of the company. - All Flow Builder features - All Rule Builder features | Shopware Beyond |
Full Scalability | Testing, mirroring and managing an unlimited amount of storefronts as the business needs without losing speed (e.g. with more staging environments). | Shopware Beyond |
Distribution Management | Large-scale distribution with options for managing multiple inventories and delivery methods. - Multi-inventory deliveries - Multi-warehouse management | Shopware Beyond |
Sites that Build the Brand | Comprehensively developing and intensifying the brand experience for the customer, e.g. through integrated blogs, content pages, customer-oriented experiences (Digital Sales Rooms) and subscriptions. | Shopware Beyond |
