What is the difference between leads, customers & references?

In the Shopware universe, your customer can have different “statuses”. If the customer is a potential Shopware project, we are talking about a lead. This means that a lead is a potential Shopware customer.
A customer that is already in your customer list is an existing Shopware customer with an active Shopware shop.

You can create your existing Shopware customer projects in the account as a Shopware reference. The reference will appear in your partner list and will also be advertised via Shopware marketing channels as needed. 

Why should I register my leads in the account?

If you register a potential Shopware project in your account, this information will also go to your contact person at our Sales Department. This ensures that we know about the project at an early stage to allow us to assist you with the acquisition and win the customer together.

How can I register a lead?

Your customer list can be found in the customer section of your partner account. It contains all your existing Shopware customers that are assigned to you. This means that the customers are registered with us with their own Shopware account and linked to you as a Shopware partner.

How do I create a pitch demo store for the lead?

For demostration To do this, open your leads in the partner area of your account and open the lead for which you would like to create a demo shop.
In the Information section you will find the button Add demo shop. Click on this button to create a new demo shop. You will then need the following information.
Shop name: Enter a unique name for the demo shop here. Use the check availability button to check whether there is already another demo shop with this name. The name must be unique, as it will later be accessible under the domain demoshop-name.shopware.store

Administrator: Please specify who will be the administrator in the shop. All users who are stored as administrators in your partner account are available to you.  

As soon as you click on Create new shop, the demo shop will be created for you. In some cases this can take several minutes. As soon as the shop is ready, the access to the frontend and backend will be shown at the same place. 

Prepare the demo shop for the pitch

In order to present the demo shop to your lead, some configurations may still be necessary.

The default language for the demo shop is English. For German leads, it is therefore recommended to set the admin language to German. To do this, click on your admin name and then on your profile. Here you can set the userlanguage of your profile to German. 

In general, the storefront of the demo shop can only be seen if you are logged into Shopware Administration at the same time. However, you can also create a preview link that you can use to give others access to the storefront for a week. There is an info box for this in the dashboard of the demo shop.
The lead has access to the storefront through this link.
If you also want to give him access to the administration, you can also generate a separate link for this. To do this, click on the question mark in the top right-hand corner. There you will find the option grant support access to your shop.
You can now give this link to your lead so that they have access to the Shopware administration. 


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